This content originally appeared on the Digital Donut website.
The process of content marketing is simple enough to grasp. Produce engaging and useful content for people to read, watch, love and, in the end, purchase what you are selling. But there are a few core elements that make content marketing successful.
The first is value. Content marketing has to give value, real value, so much value that it interrupts that of advertising and social media. The following are three content marketing tips that will help you give real value to your content and your product in 2019.
Produce Valuable Content
“Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks, and attention. This is on top of all the legacy advertising that envelops us like a straitjacket. There are only two ways for companies to break through in an environment that is unprecedented in its competitiveness and cacophony. They can be ‘amazing’ or they can be useful,” said marketing guru Jay Baer in his book, “Youtility.”
The truth is, amazing can be hard to create. So, as opposed to trying to create the next breakout meme or viral video, direct your focus towards producing content that contains real value for your potential customers or target audience. Specifically, produce content in three, regularly overlapping, categories.
They are the following:
- Useful Content: This can be a guide, how-to post, or even an interactive tool. The objective is to assist your audience in learning a skill or completing a task.
- Informative Content: The objective here is to help people learn a new skill or gain a new perspective. It can even help them decide in a more effective way.
- Entertaining Content: Emotion, joy, and laughter carry great value. Therefore, entertaining content is greatly important for content marketing.
