Yesterday, I tweeted out “literally, I can ask a marketer ONE question, and know whether they know what they are doing. Specifically, whether they know how to do marketing. Don't believe me? DM me and I will tell you the question I use.” I got a deluge of direct messages asking what that question …
According to a recent Career Builder survey, two-thirds of employees say they’ve accepted a job and then realized it’s a bad fit, and 50% of them ended up quitting within six months. For those in this situation who stick around, not only is the lack of alignment around culture likely to make them …
You may not be trained in sales, says Maynard Webb, but your knowledge and passion will help you hone your pitch.
Editor’s Note: Each week Maynard Webb, former CEO of LiveOps and the former COO of eBay, will offer candid, practical, and sometimes surprising advice to entrepreneurs and founders. To …
When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in business outcomes [1]. When Chase reduced their programmatic reach from 400,000 sites showing its ads to 5,000 sites (a 99% decrease), they saw NO CHANGE in business outcomes [2]. When Uber turned off $120 million …
These near-term fixes for our cities and transportation systems will have their origins in what we went through last year.
The 20th year of the 3rd millennium was a leap year, which added an extra day to its awfulness. There’s no need to recount that awfulness here. Instead, now that we’ve kicked …
Most entrepreneurs neglect their email marketing strategies. Here's why that's a mistake.
With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new …