Cold Call Scripts

Hi, my name is __________ and my phone number is __________.

I’m calling because I’m trying to find out if your office has the capacity to take on an extra 4-7 new clients weekly. We are expanding in your area and looking for a business to partner with, so if you would be interested in taking on these clients, please give me a call – again, my phone number is __________. Thank you.


Hi, my name is __________, and I’m just trying to find out if your business/firm would be able to take on an extra 7-10 new clients/customers weekly.

{During the initial live call, you will most likely be speaking to the gatekeeper. Once the gatekeeper sends you to the decision-maker, repeat the same pitch. If the decision-maker wants to hear more, proceed with the elevator pitch.

Elevator Pitch

We work to increase sales for our clients by giving them greater exposure in their markets and we help our clients outrank their competitors online.

After the pitch is complete and the prospect is interested, please proceed with the following:

“We have already completed a comprehensive audit for your business. When is a good time to set up a 15-minute call so that we can discuss the details?”

Or if you want to be more assertive, give the accountant a few time slots:

“We have already completed a comprehensive audit for your business. Does a 15-minute call on (insert date and time) work for you to go over the details?”

I am with Oxford Pierpont and we provide SEO Service which includes:

  • Changes and improvements to websites
  • Offsite improvements
  • Content creation strategy development and execution
  • Page 1 ranking on Google
  • Increased revenue through increased phone calls
Our SEO Services can help to:
  • get more website traffic from search engines
  • get websites to rank on the first page of Google
  • increase their ability to generate leads through their website
  • make small changes to their website that will improve optimization
  • improve revenue and profitability
  • improve their ability to get more clients and revenue online
  • increase website traffic
Some ways that we differ from other options out there are:
  • We follow an extremely strict development process and systematically deliver our service month after month
  • We provide dedicated Account Managers who are responsible for checking in 1-2 times each week to assess the ongoing health of your business. These individuals are separate from the sales teams and development teams.
  • We constantly monitor your competitors and work to keep you several steps ahead of them in the digital marketplace.
  • We provide real-time access to a live SEO dashboard so that you can monitor your progress independently.
Impact of Doing Nothing:
Some things to be concerned with when not doing anything in this area are:
  • businesses often cannot be found on Google.
  • businesses are missing sales opportunities from people who are looking for their services.
  • business owners need a more consistent flow of leads for their business.
  • websites are improperly organized and poorly optimized for ranking on Google.
  • business owners are missing sales opportunities from Google

I am busy right now

Oh, OK. I can be very brief or I can call you back at another time.
Oh, OK. When is the best time for me to call you back?

What is this in regards to?

Well, the purpose for my call is that we help business owners to:

  • improve their ability to get more clients and revenue online.
  • get websites to rank on the first page of Google.
  • increase their ability to generate leads through their website.

I am not the right person

Oh, OK. Do you know who the right person that I should connect with is?


Oh, OK. Can you point me in the right direction of who I should try to connect with?

I am not interested

I understand.

If I could ask you real quick:

  • Is it easy for you to find your business in a variety of Google Searches?
    • If [It is one of our top priorities currently. ]: Using SEO will help place you on the first page of Google. When a potential client is searching online for *insert their industry here* they typically will call one of the first 3 companies that pop up in their Google search. If you’re on page 3, they won’t see your business.
  • How many new clients/customers are you currently generating from your website each week?
  • Are your revenues pretty reliable from week to week, or do you feel like it goes up and down?
  • Are you happy with the way that your website currently operates? Have you recently completed a technical audit for the site?
  • Have you ever hired an outside company or consultant to help you with SEO?
  • Are you the person that makes decisions regarding search engine optimization or your website?

Just send me some information

Sure, I definitely can. Actually, there is a lot of information that I can send over to you. If you have some questions about anything, it might be easier and quicker to have a brief conversation with over the phone on another day instead of me sending over a bunch of information.

We already have someone for that

I understand. Sometimes when we talk with other business owners, we have noticed that they often express challenges with (or concerns around):

  • Not being found on Google.
  • Missing sales opportunities from people who are looking for their services online.
  • Needing a more consistent flow of leads for their business.
  • Having websites that are improperly organized and poorly optimized for ranking on Google.

Are any of those areas that you are concerned about?

We don't have the budget/money for that right now

I understand. Sometimes when we talk with other business owners, we have noticed that they often express challenges with (or concerns around):

  • Not having enough incoming traffic to grow the business
  • having very inconsistent flows of traffic
  • losing business to competitors

Do any of these sound familiar?

Please call back in (x) weeks/months

I can certainly do that. But I want you to know, I am not reaching out to you to try to sign you up or sell you anything. More so, we are just looking to open the dialogue between our two companies and have an initial conversation.

We would like to learn a little more about you and possibly share some information about us if it makes sense. That way, when you ready to look closer at this, you can know who we are and how we can help.

Are you open to having a brief conversation at some point? It does not have to be this week or next, we are not going anywhere.

Sales Call Scripts

Use the sample dialogue below to guide and structure your Discovery Call. The goal is to help the prospect understand their revenue projections, and understand the financial impact that our service can have on their business.

Do you mind if I ask you a couple of quick questions about your business to see if this would be a good fit for you and if we can help you?


Great, thanks. So in a normal week, about how many new customers/clients are you currently getting?


Now, when you get a new customer, how much is that sale worth to your business on average? Or, what does each new customer pay on average? (Rough estimates are fine)

(Do some quick math)

Based on the numbers you’ve provided me; Currently, you should be earning ($x.xx) per week. Does that sound about right?


Okay perfect, and how many new clients/customers would you like to be getting per week?


That’s Okay, let’s just be conservative and say double. So that means you’d be bringing in (x) new clients/customers when everything is running smoothly.

And if each new customer is worth ($x.xx) for your business, that would mean that our service is making you about ($x.xx) per week. Does that sound accurate?


Perfect, well [PROSPECT NAME], based on these numbers, it looks like you’d be a great fit for our service and we can definitely help you get to your goal of (x) new clients/customers.

How soon are you looking to get started?

To get your business to (x) clients per week, we will need to follow a 3 step process.

Step 1

First, we will complete a thorough audit on your top 5 competitors and discover what they are currently doing to be on page 1 of Google.

  • Typically they have more landing pages, better keywords, better content, and sometimes a better website overall.

Step 2

Once we understand your competition, we then start working on your website to level the playing field, and make sure that you have everything your competitors have.

Step 3

Finally we work to help your business surpass your competitors with…

  • more pages
  • more content
  • more keywords
  • and a better site overall

Does this make sense


Do you understand how you’d be able to outrank your competition?

  • Based on the numbers we discussed, it looks like you’ll need our [PRICE HERE] package to see the results that you are seeking in 90-180 days.
  • Once your business starts benefiting from our work, you should begin to grow by an extra [REVENUE INCREASE HERE] per month.
  • Unlike ads, the SEO work we do will last for years to come.


Now close the sale with one or more of the following questions.

  • Does that pricing sound reasonable for your business?
  • How soon would you like to get started?
  • Can I get this started for you today?
  • Are you ready to move forward to the next step in the process?
  • What would you need to be able to make a commitment to move forward?
  • If you had everything that you are asking for, are you prepared to move forward?
  • When are you going to make your final decision?
  • (If delaying the decision for a period of time) OK, but do you mind if I ask if there will be a change or something different at that time that will make it a better time to look at moving forward?
  • Is there anything that is preventing you from being able to move forward with this purchase?

Why are you more expensive/The last company was cheaper

We typically see other companies that offer cheap prices like $750-$1,000 per month, but those companies rarely deliver, and a year later, you are still left no better off than when you started.

With our professional service…

  • we perform 3 times the volume of labor on your account
  • we pay our developers extremely well
  • and we provide you with concierge service along the way.
  • This is what helps us succeed where our competitors fail.

I can't afford that right now

Review the numbers you went over during the discovery call, and remind the prospect of the price projections you worked out together.

Send me some information

I’ve actually sent a pretty in-depth proposal over, as well as an SEO audit. Was there a particular piece of information that you were looking for?


Sure, but is there a question that I can answer for you right now?

Why does it take so long

  • A lot of companies will tell you that you’ll get results in 30 days or less, but that has not been true since 2018.
  • The quality work we are doing is meant to last, and our developers provide an unrushed foundation that will help Google trust your business
  • To push your competition out of the top spots, you have to prove to Google that you are a reliable business. That takes 90 days at the minimum.
  • Google will give your business a penalty if you try to game the system and rush the process. Any progress you gain this way will be short-lived once Google finds out.
  • By taking our time and following the rules, we can give your business a solid foundation that will last.

I have never heard of your company

Be absolutely confident in your response…

  • Our reputation online is amazing, and we work regularly with some of the largest companies in the United States.
  • We work with companies like Starbucks, Wells Fargo Home Mortgage, United Healthcare, and more.
  • I would invite you to Google us and see for yourself what kind of reputation we have online.
  • We maintain an A+ rating with the Better Business Bureau
  • We are listed as one of the top 20 SEO agencies in Atlanta

Create An SEO Audit

Click here to learn how to properly submit an audit

  1. Enter the URL
    • This is where you put the prospects current website. For a more thorough audit, you can also enter the websites of a few of the prospect’s competitors.
  2. Enter the Keyword
    • Think of this as a mini Google Search. Whatever you would normally type into Google to find the prospect, enter it here. Some examples include:
      • Criminal defense attorneys in Atlanta, GA
      • Mortgage brokers in Seattle, WA
      • Solar roofers in Dallas, TX
      • Note: Always search for the prospect’s base city, not yours.
  3. Enter the Name
    • The prospect’s name should go here. If you do not know their name, use the name of their business.
  4. Enter the Email Address
    • It is important to copy yourself in the email address field by entering the prospect’s email, then adding a comma, and then entering your email address. See the example below:
  5. Enter the Phone Number
    • The prospect’s information goes here, not yours.
  6. Scan Now
    • Hit the red button to submit the form and run the audit. The prospect will receive the audit via email, and you can use this as a discussion starter during your next call.

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase..

SEO Documents

How To Use This Tool

Quick Tips

  • Every client receives a dedicated account manager who calls in to assess the health of the business weekly.
  • Clients have 24/7 access to a dashboard that is updated weekly with updates on our progress
  • Progress Reports are generated and explained to the client once every month
  • We register every client with up to 75 local guides such as Yelp, Yellow Pages, and White Pages